The Best Way to Sell Art Online
If you create beautiful art work, chances are there’s a market for your work online. When you sell art online you not only reach a national audience, but an international one as well. Selling art online can help you target a wider audience for your work without spending a significant money on advertising and marketing.
When most people attempt to sell art online, they set up a free standing website or sell their art through an auction site such as eBay. Unfortunately, most buyers on eBay have a bargain basement mentality and expect to purchase art at a fraction of what it’s really worth. It can be frustrating to get so little return on an item you worked hard to create. Although all artists should have a free standing website, it can be a challenge to drive traffic to one unless you’re well versed in search engine marketing or are prepared to spend a great deal of time marketing through social networks and forums.
Is there an easier way to sell art online? A simple, inexpensive solution is to sell your art in an online art and craft gallery that carries high quality work. By selling in an online gallery, you gain greater exposure for your work from the traffic the gallery brings in. This means less time and expense spent marketing and more time to create new pieces of art. It allows you to do what you do best – create art without the pressure to constantly market. Setting up your art work to sell only takes minutes when you’re selling through an online gallery whereas it can be very time consuming to build and maintain a free standing website. An online gallery also supplies you with a shopping cart and the ability to accept credit cards so you can start selling right away.
Of course, at some point, you’re going to want to set up your own free standing website and link it to your online gallery site. Until then, you may want to consider using an online gallery to sell art online.