Why Content Marketing Is Vital for Your Search Engine Optimization Efforts
Content has been the core of advertising efforts, but the buzzword “content marketing ” is now being used in conjunction with SEO. Recently, Google has accelerated its efforts to offer better search results by always enhancing its algorithms. The wave of changes have sent the SEO community scrambling to make the needed adjustments to maintain their rankings and some are still trying to figure out exactly what Google needs.
The Game is Different Now.
In its infancy period, online marketing meant setting up a website, making a couple pages of so-so articles, and selling something. Using spun articles and link farms was sufficient to obtain top rankings in search engines. SEO professionals will game the system by employing simple linking strategies and keyword stuffing; those tactics worked for a while, but the game has changed now.
Meaning of Content Marketing? .
Content can be in form of text, audio, and video. In terms of the context of the content and search engine optimisation, text is the major element. Search engines can’t interpret video or audio output, so text is the material of choice. Within this new era of search, Google still ranks sites based on backlinks, however, there are additional metrics that have to be considered.
Social Metrics: Although the algorithm application is extremely secretive, it is widely understood that social networking plays a very important function in the rank system. The most common social networking platforms are Facebook and Twitter. Almost all sites now have icons that a visitor can use to subscribe to a twitter feed, or in Facebook’s case, they only need to click on the like button.
Bounce Rate: Content plays a major role in regards to bounce rates. A bounce rate is a measure of how long a visitor stays on a website. The longer a visitor stays on a website, the lower the bounce rate. Google interprets it this way: the greater the content, the more the reader stays and that raises the worth of the site.
Using only these two metrics, it’s simple to learn how content marketing is growing increasingly significant for SEO. The potential customers, visitors and existing customers demand more precious content, which is exactly what content marketing is about. The days of crappy content is now behind us. The attention of SEO specialists is on producing top quality content for both the clients and marketing needs.
Good content attracts more attention, it keeps people busy and it can even get those enviable backlinks for rankings. Great, quality content will yield backlinks from quality websites, which is another benefit of content marketing.
Every new creation, technology or idea goes through a phase of manipulation, and online marketing is not an exception. Content marketing advertising has got a new meaning now because people need it, and so does Google. Some will nevertheless attempt to play the system with old methods, but for all people who wish to be ahead of the search engine optimization game – content marketing is what you need.